Jeff Sharp's Page

odd question i know, but if you'll hang in a few seconds i will gladly explain the admittedly distant relationship between the two.

many times as i grow older and the noise of life seems to overtake my memories of the good ole days, i find myself doing things that i used to do as a kid, and these simple acts bring back long-forgotten, yet fond memories. today, as i was perusing the fridge to see what was the easiest thing a hungry, lazy man could put together to tie over my ever-present appetit… Continue

the new buzz words are clear: customer experience, customer loyalty, customer advocacy, etc. we all now know what we should be doing in theory to retain customers and build our revenues. we focus on the fact that it costs 7 to 10 times more to gain a new customer than keeping the oldies.

but, just for a few minutes let’s examine the true cost of losing a customer. it only starts with the fact that we no longer see their money.

i’m going to write about an ongoing problem i have with one of my v… Continue

so, with all my technical background and experience on the web, I must admit this is my first time posing as a blogger. so here goes....

i spend countless hours of my day building and maintaining customer loyalty programs for mid-size through f500 companies. this involves many fancy terms, advanced analytics that will make any geek too excited for sleep, and, admittedly, sometimes outright over-complication of a very simple concept. granted, the latest and greatest feedback technology definitel… Continue