Noran El-Shinnawy's Page

By Stéphane Hamel

I'm really proud and happy to announce iPerceptions has acquired the WASP product line and technology. You can read the official press release, but I also wanted to share some personal thoughts about what it means for me and for the 11,000 WASP users around the world.
Three years in the making

When I started working on WASP, around November of 2006, I was a part-time web analytics practitioner trying to solve, or at least simplify a real issue: how to check if our web analyti… Continue

By Christopher Pam and Dany Di Tullio

EvE Online is space-based massively multiplayer online game, or “MMO” as the industry jargon goes. Ever year, the CCP team (EvE’s developers) produce 2 free expansions for their game, chock full of new features, items and ships to be bought, sold, flown, traded and destroyed. While the player base appreciates all the shiny goodness that comes around expansion time, they grudgingly acknowledge that with awesome new toys comes an army of bugs.

While a game l… Continue

If you want to truly understand something, try to change it. ~Kurt Lewin

Changing the website is a big venture for our clients – and expectations on the outcome are always high. Eyes often turn to their voice of customer surveys to track the outcome. The initial results can be hard to take.

Consistently we notice a dip, often fairly significant, in how the users rate the website during and after the change. While no two changes are the same, the dip and subsequent recovery are very consistent… Continue

10 REASONS WHY SATISFACTION SURVEYS DON'T FAIL- by Michael Whitehouse

10. Online surveys are getting more and more unobtrusive
09. Listening to the right people
08. With good data, employees are empowered to take action
07. Surveys establish objective industry standards
06. Customer satisfaction link to long-term sustainability
05. Targeted solutions bring immense value to companies
04. The iPSI (iPerceptions Satisfaction Index) is the emerging standard for knowing customer satisfaction
03. Und… Continue

Nowadays, social media and blogs have never had a stronger impact on products, businesses, and even individuals. Moving in this direction, it is becoming increasingly insufficient to only dig into quantitative data for insight. A growing trend is currently shifting towards sentiment analysis, accounting more for opinions and emotions.

I may not be entirely exaggerating when I say that something like Twitter is capable of making or breaking a brand, as people are now starting to refer to these s… Continue