iPerceptions Releases Q2 Hospitality Industry Report
Data contained in the Hospitality Industry Report for Q2 2009 represents aggregated information obtained from enterprise solution webValidator™ and free 4Q studies deployed on the websites of leading hospitality brands. This industry-specific database accretes data from more than 123,000 visitors. The full report can be found on the iPerceptions website at http://www.iperceptions.com/en/resource-center.
The report gives hospitality marketers and site operators intelligence that can be used to optimize the online experience, providing:
• Specific insight into who is coming to hospitality sites, why they are there, and which marketing and advertising channels are most effective at delivering site traffic.
• User group comparisons, including business travelers, leisure travelers and first-time visitors, as well as different purposes of visit such as: make a reservation, research and compare rates, and find hotel information
• An introduction to the iPSI (iPerceptions Satisfaction Index) and new benchmark data on customer satisfaction, both overall and broken down by 10 key attributes, including relevancy, convenience, and ease of use.
Check it out and let us know what you think!
The report gives hospitality marketers and site operators intelligence that can be used to optimize the online experience, providing:
• Specific insight into who is coming to hospitality sites, why they are there, and which marketing and advertising channels are most effective at delivering site traffic.
• User group comparisons, including business travelers, leisure travelers and first-time visitors, as well as different purposes of visit such as: make a reservation, research and compare rates, and find hotel information
• An introduction to the iPSI (iPerceptions Satisfaction Index) and new benchmark data on customer satisfaction, both overall and broken down by 10 key attributes, including relevancy, convenience, and ease of use.
Check it out and let us know what you think!
Comment
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Comment by Bernardo Siu on February 8, 2010 at 8:48pm -
Hello Sarah-Jane,
I found the report to be very interesting. I am currently working with a hotel and would like to compare the satisfaction index in the 4q survey to the iPSI index. Is there a way to compare both? The satisfaction index on the site is about 66.
Bernardo.
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Comment by Noran El-Shinnawy on September 23, 2009 at 10:21am -
So it didn't like it? I'm sure it's not personal :)
Yes, our form was built to accept US and Canada numbers. Sorry about that! Thanks for the feedback, though. I will definitely look into changing that.
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Comment by Irvin Aldridge on September 23, 2009 at 3:56am
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Hi Sarah,
I'm trying to download the report but the form doesn't like my UK number, i had to use a US format 877-796-3600 to get through.
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