iPerceptions teams up with J.C. Williams Group
(From the company news section of our corporate website)
iPerceptions has teamed with J.C. Williams Group to provide retailers with new insight into consumer behavior that are directly relevant to companies conducting e-commerce on the international stage. Through the partnership, iPerceptions is now providing J.C. Williams Group with quarterly global benchmark data on e-commerce site visitor satisfaction and task completion based on 4Q website survey data from over 100 countries. J.C. Williams Group will include these important benchmarks alongside data from the US Census Bureau and Conference Board in its US National Retail Bulletin (USNRB) that is distributed monthly to senior decision makers at America’s largest retailers.
“Thousands of companies are using the 4Q website survey to tap into the hearts and minds of customers in over 100 countries – and to get a handle on task completion, the single most important metric available to marketers today,” said Claude Guay, President and CEO of iPerceptions. “In addition to understanding customer satisfaction, a measurement of site and brand experience, retailers can now use the 4Q website survey to go much further by using task completion to tie site performance back to hard actions taken by visitors. We’re very pleased to partner with J.C.Williams Group to provide retailers with the basis for true site accountability based on a real understanding of how they measure up and where they can improve.”
“With their 4Q website survey, iPerceptions provides important and ongoing benchmarks for websites to continually refine their sites' usability, based on timely user feedback across a number of international markets,” said Jim Okamura, Senior Partner at J.C. Williams Group. “We are excited to be providing retailers actionable benchmark data to effectively manage their websites across various countries and languages, and to help prioritize their improvement efforts.”
J.C. Williams Group is already featuring 4Q website survey benchmark data in its May 2009 US NRB supplement on International E-Commerce Retail Customer Satisfaction. The supplement compares task completion and satisfaction for 4Q website survey respondents in 5 different markets: USA, France, Canada, China and UK.
iPerceptions has teamed with J.C. Williams Group to provide retailers with new insight into consumer behavior that are directly relevant to companies conducting e-commerce on the international stage. Through the partnership, iPerceptions is now providing J.C. Williams Group with quarterly global benchmark data on e-commerce site visitor satisfaction and task completion based on 4Q website survey data from over 100 countries. J.C. Williams Group will include these important benchmarks alongside data from the US Census Bureau and Conference Board in its US National Retail Bulletin (USNRB) that is distributed monthly to senior decision makers at America’s largest retailers.
“Thousands of companies are using the 4Q website survey to tap into the hearts and minds of customers in over 100 countries – and to get a handle on task completion, the single most important metric available to marketers today,” said Claude Guay, President and CEO of iPerceptions. “In addition to understanding customer satisfaction, a measurement of site and brand experience, retailers can now use the 4Q website survey to go much further by using task completion to tie site performance back to hard actions taken by visitors. We’re very pleased to partner with J.C.Williams Group to provide retailers with the basis for true site accountability based on a real understanding of how they measure up and where they can improve.”
“With their 4Q website survey, iPerceptions provides important and ongoing benchmarks for websites to continually refine their sites' usability, based on timely user feedback across a number of international markets,” said Jim Okamura, Senior Partner at J.C. Williams Group. “We are excited to be providing retailers actionable benchmark data to effectively manage their websites across various countries and languages, and to help prioritize their improvement efforts.”
J.C. Williams Group is already featuring 4Q website survey benchmark data in its May 2009 US NRB supplement on International E-Commerce Retail Customer Satisfaction. The supplement compares task completion and satisfaction for 4Q website survey respondents in 5 different markets: USA, France, Canada, China and UK.
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