Head on over to
Marketing Sherpa to read a wonderful case study about Gem Affair's experience with the free 4Q survey. Gem Affair used the insights generated from the free 4Q survey to expand services, improve the website, and increase sales by as much as 4.5% in some categories.
According to the case study,
Gem Affair used their
4Q survey data to identify four key online priorities to take action on:
- Adding ring sizing
- Preparing to offer engraving
- Fix JavaScript problems that were slowing load times
- Cancel site navigation overhaul
Gem Affair saw lift in three key areas as a result of taking these steps. First, they were able to boost the overall conversion by a "pretty huge" margin after fixing the website’s JavaScript problem. Second, they saw a 4.5% lift in the sale of rings with the sizing option, compared to rings without sizing, year over year. And finally, their overall customer satisfaction score jumped by 7 percentage points (from 77% to 84%) since they started the survey and began implementing the changes.
Congratulations to Gem Affair on this great 4Q survey success story!
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